Maersk Retires Safmarine, Damco Brands

(Global) Streamlines Ocean, Logistics Organizations

Shipping line A.P. Moller – Maersk said it plans changes to its ocean and logistics organization to streamline operations, including retiring its Safmarine and Damco brands by the end of 2020.

The brands will be integrated into Maersk’s logistics and services products. Maersk said it will also simplify the organization's structure, converging back office function of Maersk and Hamburg Süd into more customer-centric teams.
“Our customers are at the heart of our vision. Their evolving supply chain needs are increasing the demand for multiple modes of transport and to meet these needs, we’re bringing our company’s expertise and capabilities even closer together. Taking these steps are key to accelerating our transformation,” said Vincent Clerc, CEO of ocean and logistics at Maersk.

Headquartered in Copenhagen, Denmark, Maerskis is the world's largest container ship and supply vessel operator. The group notes that as it uses its own assets to offer unique value propositions, and it will no longer pursue the ocean full-containerload product, or non-vessel-operating common carriers, as a general offering.
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